CAPITAL ONE CAFÉ

For Capital One’s New Year’s creative, they asked us to encourage customers to take on their big financial goals in a way that’s more sustainable: breaking them down into bite-size actions. With Tiny Triumphs, we didn't just ask people to break their goals down, we gave them permission to celebrate every step toward that goal, no matter how small.

My role: Senior Copywriter
Senior AD: Kristy Heilenday 
CD: Gio Meletti

For supporting content, we repurposed the video vignettes as short gif-style videos, and turned some old-school viewfinders into Goalfinders to get hands-on in the cafe.